The shift to apartment living in Western Australia has been a long time coming and the market is still to reach maturity. For this reason, we work with developers to brand and position their offering to the right demographics. Are you chasing the owner occupier target market? You need to balance your branding between younger professionals, who put a premium on amenity and location in their search for accommodation, and downsizers who are looking for comfortable, accessible and secure living options for their future.
Are you offering affordable stock? We can help you reach smaller target groups, including first home buyers (and often their parents) looking for price sensitive entry-level accommodation, independent singles who want luxury in proximity to cafes and restaurants, and the international market looking for a Perth base for family members working, studying or holidaying in Perth.
Understanding WA apartment buying markets underpins our success in marketing and selling residential property developments. We can identify both process and procedural buyers, know the demands and appeal points for each demographic and can help developers brand, position and price their product accordingly.