Your apartment asset partner, every step of the way

Colliers International WA delivers you everything you should expect from a high performing sales and marketing agency over the life of your residential project.

We have been a leading player behind the scenes in the development of apartment living in Perth, helping developers identify sites, assess market appetite for specific products, develop apartment mix and layout, proceed with the approval process, and – finally – deliver product.

What’s Our Focus?

Colliers International is Perth’s apartment specialist. We have achieved more than $350 million in apartment sales in WA selling big apartments and small. Because we specialise, we know our market — and our buyers — intimately.

How Do We Differ?

Few agents could hope to match the knowledge, expertise and reach of Colliers International. We have our own internal valuation and research team, can connect investors with expert property management, and we manage the strata arrangements of WA’s leading developments.

Why Are We Selective?

We don’t sell houses; we only sell apartments — and that’s because we know the value of well-designed, well-located housing stock.

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What Does That Mean For Developers?

With unmatched knowledge of shifts and changes in the market, we help you price and market your property in a way that maximises buyer attention while ensuring you get the best possible price. We work with you so we understand the price you want to achieve, develop a marketing campaign that drives interest, then close the deal with buyers.

Advice

We have the experience and the market insight you require to position your project to succeed. We provide advice on all aspects of your project, including pricing, product profile and amenities. We have a strong marketing focus, identifying target markets and tailoring an effective marketing campaign to maximise results. We can assist at all steps of the project including in the areas of:

  • Site appraisal and sale
  • Market research
  • Design advice
  • Pricing the product
  • Campaign Design
  • Strategic Positioning
  • Developing leads

Branding

The shift to apartment living in Western Australia has been a long time coming and the market is still to reach maturity. For this reason, we work with developers to brand and position their offering to the right demographics. Are you chasing the owner occupier target market? You need to balance your branding between younger professionals, who put a premium on amenity and location in their search for accommodation, and downsizers who are looking for comfortable, accessible and secure living options for their future.

Are you offering affordable stock? We can help you reach smaller target groups, including first home buyers (and often their parents) looking for price sensitive entry-level accommodation, independent singles who want luxury in proximity to cafes and restaurants, and the international market looking for a Perth base for family members working, studying or holidaying in Perth.

Understanding WA apartment buying markets underpins our success in marketing and selling residential property developments. We can identify both process and procedural buyers, know the demands and appeal points for each demographic and can help developers brand, position and price their product accordingly.

Sales strategy

People don’t just buy apartments, they buy a dream. They are purchasing a life in the city to share with family and friends. They see a nest egg that will provide for their retirement and children. They trace the lines on the floor plan as the path to their vision for their future. At Colliers International, we know the power of the story to sell your project – and we know how to tell it in a way that cuts through.

Our marketing centres on identifying the unique selling propositions of your specific project, focusing on the target market and buyer’s aspirations and needs. You have designed the mix of apartments, amenities and facilities with this target market in mind; we help connect the dots, by ensuring would-be buyers can see how their lives can be woven into the fabric of your development.

This is not a simple process. Our team of industry professionals works closely with every potential buyer, taking them through the options available and the choices ahead. We keep you, our client, informed throughout the process and ensure we translate your vision for the development into sales and return on your investment. It’s an innovative, resourceful approach – and we are experts at it.

Colliers International works with Perth’s leading apartment developers to identify, plan, market and deliver premium developments. Here are a few of our developer clients.

TRG Properties is a private company with a successful and established track record in property development spanning more than 30 years. Recent Projects include Marina Edge, Port Coogee and Empire Apartments, Floreat.

Finbar is WA’s biggest apartment developer, with more than 4400 apartments to date, including the iconic Civic Heart project in South Perth and Linq in Northbridge.

Zone Q launched into the Perth market in 2013 with a vision to make an exceptional contribution to the growth and development of Perth. Zone Q’s flagship project is Pinnacle Apartments, South Perth.

Established in 2011, SKS Group are a multi-disciplined corporation with a keen focus on construction, residential apartments, hotel and retail development. SKS have recently completed Washington Apartments & Armagh Apartments in Victoria Park and have many projects in the pipeline.

With more than three decades’ experience delivering residential projects in Perth, Psaros is delivering sustainable and innovative developments such as Hub, Edge and The Chelsea.

Peet Limited has been part of the Australian community for 120 years and was founded in Perth.  We’re one of the country’s oldest and most respected residential property groups. Peet’s most recent apartment project is West Hamptons, Alkimos.